{"product_id":"plus-size-mermaid-midi-cocktail-dress","title":"Juliana Plus Size Square Neck Mermaid Midi Dress","description":"\u003cp\u003e\u003cspan\u003eA polished \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eplus size mermaid midi cocktail dress\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to celebrate curves with clean, confident lines. Élodie pairs a modern square neckline with soft flutter sleeves and a close-fitting silhouette before opening into a beautifully flared lower skirt. The result is feminine and striking without relying on excessive embellishment—an elegant choice for weddings, cocktail events and special celebrations.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy This Dress Works Beautifully on Curvy Figures\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esquare neckline\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e creates a strong, open frame around the décolletage while the broad shoulder placement gives the upper body visual balance. Soft flutter sleeves add graceful upper-arm coverage without hiding the shape of the dress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThrough the body, long vertical seams create an uninterrupted line from bodice to skirt, while the defined waist gives the silhouette structure. The close-fitting skirt follows the curves through the hip before releasing into the flared lower section, creating the characteristic mermaid shape and bringing movement and proportion to the hem.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRather than adding volume around the waist or abdomen, the design keeps this area exceptionally clean. This makes the dramatic lower flare the focal point and gives the whole dress a streamlined, sculpted appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eModern square neckline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft flutter short sleeves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDefined waist seam\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClean fitted bodice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong vertical shaping seams\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClose-fitting silhouette through the hips\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlared mermaid-style lower skirt\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eElegant midi length\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClean, minimal finish designed to let the silhouette stand out\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvailable in White, Navy and Black\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eCocktail parties, wedding guest dressing, engagement celebrations, anniversary dinners, formal lunches, milestone birthdays, race-day events, special dinners and semi-formal occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eFabric \u0026amp; Feel\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe fabric has a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esmooth, clean surface with enough visual structure to hold the fitted silhouette and sculpted flared hem\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The uncluttered finish allows the architectural neckline and curved mermaid shape to remain the focus.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eFit Information\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eÉlodie has a fitted silhouette through the bodice, waist and hips before releasing into a fuller flared hem.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe square neckline provides open décolletage while retaining substantial shoulder coverage. Flutter sleeves provide soft coverage over the upper arms, while the clearly defined waist and vertical bodice and skirt lines visually lengthen the body.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe skirt is designed to follow the figure rather than hang as a straight column, with the lower flare creating movement and balancing the fitted upper portion.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eAvailable Sizes\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in sizes \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e12–32\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with custom sizing available for the perfect fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease refer to our Hello Curve Size Guide before ordering to help you choose your best fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eColours Available\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhite\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — crisp and striking, highlighting the clean architectural lines of the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNavy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — sophisticated and versatile, with a softer alternative to black for weddings and evening occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBlack\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — timeless and sculptural, allowing the neckline and mermaid silhouette to take centre stage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Customers Love It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eÉlodie offers the drama of a mermaid silhouette in a wearable cocktail length. The square neckline beautifully frames the upper body, flutter sleeves provide graceful arm coverage, and the fitted shape creates definition before opening into a sweeping lower hem. It is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eplus size mermaid midi cocktail dress\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that feels special without being overly formal, making it particularly versatile for weddings, celebrations, dinners and occasions where you want a more distinctive silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eExplore More\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eDiscover more styles in our \u003ca href=\"https:\/\/www.hellocurve.com\/collections\/plus-size-cocktail-dresses\" title=\"Plus Size Cocktail Dresses\"\u003e\u003cstrong\u003ePlus Size Cocktail Dresses\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan\u003e collection, or explore \u003ca href=\"https:\/\/www.hellocurve.com\/collections\/plus-size-wedding-guest-dresses\" title=\"Plus Size Wedding Guest Dresses\"\u003e\u003cstrong\u003ePlus Size Wedding Guest Dresses\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003efor more occasion-ready silhouettes.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hello Curve","offers":[{"title":"Navy \/ 12","offer_id":58613551399215,"sku":null,"price":181.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 14","offer_id":58613551431983,"sku":null,"price":181.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 16","offer_id":58613551464751,"sku":null,"price":181.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 18","offer_id":58613551497519,"sku":null,"price":181.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 20","offer_id":58613551530287,"sku":null,"price":181.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 22","offer_id":58613551563055,"sku":null,"price":181.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 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24","offer_id":58613552382255,"sku":null,"price":181.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 26","offer_id":58613552415023,"sku":null,"price":181.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 28","offer_id":58613552447791,"sku":null,"price":181.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 30","offer_id":58613552480559,"sku":null,"price":181.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 32","offer_id":58613552513327,"sku":null,"price":181.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Custom Size","offer_id":58613552546095,"sku":null,"price":248.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0231\/3374\/9295\/files\/plus-size-white-mermaid-midi-cocktail-dress-front.jpg?v=1791216286","url":"https:\/\/www.hellocurve.com\/en-gb\/products\/plus-size-mermaid-midi-cocktail-dress","provider":"Hello Curve","version":"1.0","type":"link"}